6 SaaS Public Product Roadmap Examples
Ever wondered why some tech companies nail product development while others leave their users guessing? You can find some answers in, which companies publicly broadcast their roadmaps, which is a pretty effective marketing tool as well as one that actually helps product direction, feedback and engagement. It’s also crucial for building trust with users and bringing them along for the journey.
However, it can be a double edged sword, too much information will likely, from my experience, not be the best for your developers. If you announce features with a strict deadline, all you’re doing to do is overpromise and underdeliver.
Even small firms can benefit from a public roadmap (something I’ll go into greater depth in our next blog post) but start High level and engage your users to actually help you prioritise. Things like a feature leader board, can you help engagement but you needn’t commit to all, and also help you start conversations.
What is a Public Product Roadmap?
A public product roadmap can serve as a strategic communication tool that publicly outlines your product plans. It’s almost always a visual representation reveals what a company is currently working on, recent releases, and their general product strategy—which anyone can freely view.